CREATIVE DESIGN + STRATEGY

Hi, I'm Kyra Safronoff. I run my own design consulting business in New York City where I work with Fortune 500 Companies and Small Businesses on corporate identities, print & digital advertising, events, websites, and marketing collateral.

I believe in powerful and compelling creative that delivers results for my clients.

About

I am presently consulting for several companies on developing designs for marketing campaigns that have strategic digital and social media integrations. Previously, I was the Director of Creative Design at CBS's in-house agency, The Altitude Group, where we designed consumer and partnership marketing programs for key clients including American Express, AT&T, Dodge, GM, and P&G. I also spent several years at Cipriani, leading their design voice as Marketing Director for their landmark restaurant, The Rainbow Room.

Currently, I am the Design Director of NASCAR in New York City, leveraging the ROI of the sports league's Fortune 500 partners through strategic design and marketing integration. Key partners include Bank of America, Chevrolet, Coca-Cola, Comcast, Ford, Microsoft, MillerCoors, Nationwide, and Toyota.

I am a multi-disciplinary designer with over 16 years of experience in brand identities, packaging, advertising, and websites for key industries that include entertainment, media, publishing, hospitality & restaurants, beauty, architecture, and sports.

My design campaigns have won several awards for creative excellence and have been seen across the nation in retail stores, online in websites and digital ads, and printed in publications such as USA Today, Sports Illustrated, and New York Magazine.


Awards

2015 | Clio Sports Award, NASCAR with Dad Campaign
2013 | American Business Awards, NASCAR Fuel for Business
2012 | W3’s Awards, NASCAR Fuel for Employees Website
2011 | Interactive Media Awards, NASCAR Fuel for Employees Website
2007 | IAPHC Graphic Professionals Resource Network, CBS Green Radio Brochure
2007 | Web Marketing Association, CBS Altitude Group Website

Capabilities

Branding

Branding
Logos
Corporate Identities
Corporate Collateral

Print

Advertisements
Marketing & Sales Collateral
Retail & Point of Sale (POS)
Invitations
Signage & Event Design
Out of Home (OOH)
Infographics

Digital

Websites
Banner Ads
HTML Email Design
Information Architecture
User Interface (UI)
User Experience (UX)

Strategy

Social Media Marketing
Email Marketing Campaigns
Google Analytics
Google AdWords

Contact

Name *
Name

If you would like to get in touch about a project or would like some information, please contact me using the form.

I look forward to hearing from you!


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